Times Square at a Glance
Located in the borough of Manhattan, in New York, Times Square stands as the most vibrant hub of the Big Apple, drawing an international crowd of over 350,000 visitors every day. Intersected by Broadway and its Theater District, it serves as the ultimate destination for shopping and entertainment. This massive pedestrian zone pulses with energy day and night amidst traffic and the concrete jungle. Framed by towering skyscrapers and flagship stores with giant digital billboards, Times Square embodies the city that never sleeps and ranks as an absolute must on any first-time New York itinerary.
Often called the Crossroads of the world, the square takes its name from The New York Times newspaper, which established its headquarters here in 1904. Long connected with gritty nightlife and crime, it now functions as a permanent entertainment zone featuring continuous animated screens, street performers, and caricature artists, all against a steady soundtrack from major storefronts like M&M’s World, Nintendo NY, Disney Store, Midtown Comics, and others. As a major tourist draw, you will find major American apparel brands clustered in a fashion center alongside numerous bars and restaurants.
When evening falls, theaters host long-running hits like The Lion King or Mamma Mia! The New Amsterdam Theater (214 West 42nd street), recognizable by its Art Deco facade, dates back to the early 20th century, much like the Lunt-Fontanne Theatre (205 West 46th street) and the pyramid-topped Paramount Building (1501 Broadway).
Equal parts extravagant and exhausting, oversized and dazzling, Times Square leaves no one indifferent. Its New Year's Eve countdown, featuring a glowing crystal ball measuring over 3 metres in diameter, ranks among the most famous globally. During the turn of the year 2000, it drew over 2 million people, making it the largest gathering on US soil since the end of World War II.
I was lucky enough to stay right next to Times Square, the must-see neighborhood in New York, which is lively day and night. Position yourself on the steps in the center of Times Square to let yourself be immersed by the giant advertisements on the bright screens all around you. You have to see it when it is already dark outside, of course.
After the screens, go browse the huge concept stores (M&M'S for example) and grab a bite to eat in the restaurants with crazy decor (Bubba Gump Shrimp Company Restaurant).