Luxury Hotel Benefits and Personal Travel Service Worldwide
Our story
PrivateUpgrades was founded in Switzerland in 2001 as part of the Deluxetargets Group. The platform grew from decades of luxury travel expertise and close relationships with leading hotels. Its purpose is to help travelers turn hotel stays into more rewarding experiences through informed advice, preferred benefits and responsive personal service.
Our offer
PrivateUpgrades provides online access to more than 2,000 luxury hotels and resorts worldwide. Members can compare and book selected stays, while travel advisors assist with hotel selection and booking support. Available benefits may include breakfast, room upgrades, hotel credits, early check-in, late check-out and VIP recognition, depending on each rate and property.
What sets us apart
The service combines a free membership, curated hotel access and direct support from experienced travel advisors. Preferred partner relationships can add meaningful value beyond the room rate, while clear booking conditions and personal assistance help members choose confidently. Benefits are displayed for each stay and remain subject to the participating hotel and selected rate.
Who is it for?
PrivateUpgrades is designed for leisure and business travelers who value excellent hotels, practical VIP benefits and personal guidance. It suits couples planning special escapes, families seeking well-matched accommodation, executives arranging premium stays and frequent luxury travelers who want a consistent booking partner with international coverage and direct human support.